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Marketing Manager (contract services part-time)

Earagail Arts Festival and Regional Cultural Centre, Letterkenny are seeking proposals for the provision of contract services of a Marketing Manager for the period 26th February 2018 – 26th February 2019.

Introduction

Earagail Arts Festival

Earagail Arts Festival is Donegal’s premier celebration of local, national and international culture and one of the largest arts festivals in Ireland. Over 40,000 people from across Donegal and around the world attend approximately 100 events in 35 venues spread over 19 towns over 20 days and nights across the North West of Ireland. Earagail Arts Festival is also a partner in the delivery of Letterkenny Trad Week, Distorted Perspectives and Northern Xposure festivals. Earagail Arts Festival Management Company Limited is a not-for profit CLG and a registered charity. Earagail Arts Festival celebrates its 30th birthday between 10th and 29th July 2018.

Regional Cultural Centre

Opened in 2007, the Regional Cultural Centre (RCC) is a purpose built, multi-disciplinary arts centre, operated by Donegal County Council. The main programme areas are visual arts, music, film & digital media and community & education. The Festival’s and RCC objectives are synonymous with those of it’s major funders, addressing the key propositions of the Arts Council’s 10 year strategy – Making Great Art Work: Leading the Development of the Arts in Ireland (2016–2025), Failte Ireland’s Wild Atlantic Way and Cultúr: A Strategic Vision for Cultural Services, Donegal County Council 2016-2020. 

Terms

The Marketing Manager role is relevant to the Earagail Arts Festival, the Regional Cultural Centre’s seasonal music concert programme, Letterkenny Trad Week and Northern Xposure.

The task will entail working on a part-time basis, for a number of hours per week, over the period February 2018 to February 2019.

While it is envisaged that the Marketing Manager may work partly from their own workspace, the task will require the successful provider to allow for meetings with staff and stakeholders in Donegal and to be based in Donegal for a substantial part of the contract and in particular for the period of a minimum 2 weeks in advance of and for the duration of the Earagail Arts Festival (10-29 July 2018), the duration of Letterkenny Trad Week (January 2019) and Northern Xposure (November/ December 2018). The use of Earagail Arts Festival office facilities ( eg. photocopying, printing etc.) will be available as the need arises.

Budget

The maximum Budget for the delivery of this Service is €20,000 (including VAT, Project Fee, Office and Communication expenses, Travel and all other expenses).

The Role

Provisional Schedule

February – May 2018

RCC Spring Concert Season – 6-7 concerts in traditional, jazz, classical and contemporary music

Earagail Arts Festival marketing preparation (February – August)

May – September

Earagail Arts Festival marketing and evaluation.

September /October

RCC Autumn Concert Season – 6-7 concerts in traditional, jazz, classical and contemporary music

November – December

Northern Xposure Winter Weekend of the Creative Industries

January 2019

Letterkenny Trad Week – 4/5 traditional, folk and world music concerts in partnership with An Grianán Theatre

Responsibilities

Development and implementation of an integrated Festival and RCC Music Marketing Strategy including digital and non-digital marketing plans in consultation with Artistic Director, Management Committee and stakeholders.

Review, segmentation and maintenance of databases and mailing lists in line with GDPR regulation.

Collation of marketing materials from performers, artists and venues including images, audio, video, biographical materials in collaboration with CEO/Artistic Director and RCC Director.

Copywriting, editing, proofing of brochure copy, website and additional marketing materials in collaboration with CEO/Artistic Director and RCC Director.

Liaison with graphic and web designers, printers and distributors including sourcing of quotes, final proofing etc across all marketing materials.

Co-ordination of distribution of brochure, posters, flyers, civic media and on-street signage on a local, national and international basis.

Co-ordination of advertising campaign for radio, print and online media locally, nationally and internationally including negotiation of advertising rates and purchasing, compilation of advert content and scripts.

Liaison with EAF PR consultant to ensure effective, value for money co-ordination of advertising.

Sales monitoring and liaison with An Grianan Box Office in collaboration with EAF CEO/Artistic Director, EAF Office Manager and RCC Director.

Co-ordination of photographic / video documentation of all relevant events including agreed schedule and budget.

Management of EAF website and social media and input into RCC website and social media in collaboration with RCC staff.

Line management of EAF Marketing Assistant (short term contract – 10 weeks) and intern(s).

Management of marketing budget and expenditure in collaboration with EAF CEO/Artistic Director and RCC Director.

Maintaining good working relationships with EAF and RCC stakeholders.

Collation of audience data and feedback and liaison with external audience analysis agency

Completion of Evaluation & Marketing Reports.

Assistance in the preparation of funding applications to core funders.

The role will have the support of a dedicated Marketing Assistant (short term contract – 10 weeks – June / July) and intern for the Earagail Arts Festival.

 Line Management

 The role will report to the EAF CEO /Artistic Director and RCC Director.

 Experience

The ideal candidate will:

 

  • have a proven track record in the marketing arts events and programmes
  • have minimum three years experience in a marketing role
  • have relevant marketing qualifications
  • be used to working in a busy and pressured working environment
  • have experience of presenting projects, ideas, concepts to Clients, Directors etc
  • have experience in copywriting
  • have strong budgetry, administrative, communication and social media skills
  • have experience of managing staff and interns
  • be prepared to work unsociable hours at festival time
  • have a full clean driving licence
  • be enthusiastic and flexible
  • be available to start immediately

 Irish language

Proficiency in the Irish Language would be advantageous

 Selection Criteria

In the selection of the consultant Marketing Manager, the following criteria will apply and will be weighted accordingly –

Marketing and Communications Experience                                      – 50%

General and Financial Administrative Experience                              – 30%

Knowledge of Cultural Sector in Donegal , Ireland and abroad          – 10%

Price Quoted                                                                                       – 10%

Submission of Proposal

Your proposal should outline your experience in terms of the delivery of similar projects to-date, as well as your experience to-date in marketing, pr and communications, as well as in financial and general administration.  Your proposal should also include an overall costing for the delivery of the service.  Please also include any additional information that you consider is relevant to your proposed delivery of this service.

Please also include an up-to-date CV, including the names of two referees or previous or current clients whom we may contact, should we wish to offer you this contract.

Earagail Arts Festival welcomes proposals for the provision of the contract services of a Marketing Manager as outlined above, on or before 5.00pm on Friday, 23rd February 2018.   Please submit your proposal by or by email to: info@eaf.ie  or in writing by CV and cover letter to:

Earagail Arts Festival

2c Riverside

Neil T Blaney

Letterkenny

Co Donegal

F92 YN40

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